The brief: In 2005 Detail was approached by Jamie Young of Killary Adventure centre on the rugged west coast of Ireland. With the support of Bord Failte, the national tourist board of Ireland, it was Young's plan to turn the wild west into the adventure Capital of Ireland, with a solid events programme at the helm. So we devised Gael Force, a multi-sport event with appeal for the hard-core and the armchair adventurer alike. With 2 years of Gael Force under the belt, it is now the largest single adventure event in Ireland by a country mile and subject of an annual TV feature.
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