|
Client: Ear to the Ground
Project: Launch of Hardman Square |
The brief: Working a high-profile adventure brief for a trade customer within the events industry, Detail set about transforming the newly opened Hardman Square in Manchester's brand new financial quarter Spinningfields into a canvas for aerial action. Using professional climbers, zip wires and a touch of Rat Race panache, Detail were tasked by events agency Ear to the Ground with installing 3 zip wires on 3 buildings as part of the proceedings for the official launch of Hardman Square. The theme was The Power of 3 and at the required moment, a blacked out car screeched to a halt, 3 athletes jumped out, read their special mission from a big screen and proceeded to climb the 3 vertical faces of the 3 skyscrapers of Hardman Square. |
|
| As they 'topped out' fireworks were set off, then they zipped down the wires to herald the finale on the main stage and met Heather Small from M People striding forward and a live set amongst fireworks and spectacular AV, in front of an audience of 1000 of Manchester's most influential financial and property industry head honchos. Detail were there for 45 seconds. But remembered forever. This is a good example of Detail's ability to work on white label for an events or sports industry partner to deliver our own unique brand of urban adventure, using our skills of creativity, permissions, city liaisons and rigorous health and safety, as part of a truly jaw dropping visual spectacle. |
|
|
